For more than 40 years, JDRF has been a leader in the search for an end to diabetes (T1D), through both research funding and advocacy. During that time, we have always talked about a cure as a singular destination: a return to normal physiology.
But today, we realize that we are engaged in a process of curing type 1 diabetes- that a cure is not just a destination but also a journey along a path. And we recognize that a part of our mission must be to help those living with type 1 today to live healthier, easier, and safer lives until we arrive at the end of that path.
In addition, we understand that the word “juvenile” is no longer descriptive of the disease or those burdened with it. JDRF market research tells us that, today, 85 percent of those in the United States with type 1 diabetes are adults. We must communicate that JDRF is an organization for ALL ages and ALL stages of this disease.
The JDRF identity was created with these key considerations in mind. We have dropped the formal name “Juvenile Diabetes Research Foundation” from our identity and will be known simply as JDRF. This better reflects our commitment to work for ALL those with type 1 diabetes.
An essential graphic element in the logo design is the inclusion of the “T1D” symbol. Intentionally subordinate to the JDRF name, the symbol reinforces our focus on type 1 diabetes and moves us toward establishing T1D as identifiable shorthand for this disease.
Another unique and recognizable element is the “momentum line” that frames the JDRF name on top and bottom. This element helps to communicate the energy and urgency with which we are pursuing our mission. Most important, it is reflective of both the progress we’ve made and the accelerated progress for which we aim.
The logo works in conjunction with the brand tagline to succinctly communicate who we are: the leader of the type 1 diabetes community, improving lives and curing type 1 diabetes.